Proof for advertisers
Generate PDF reports for planned commercials, aired commercials and complete day schedules. Reports include station and customer details, so advertisers get clear proof of what was planned or delivered.
Power Traffic
Power Traffic is an easy-to-use, affordable, online commercial planner and traffic solution for radio stations of any size that want to sell, schedule, deliver and prove advertising without the complexity of traditional traffic systems.
Commercial planning should not slow a radio station down. Power Traffic keeps the full workflow online: accounts, agencies, spots, tag-ons, campaign rules, commercial blocks, exports and proof-of-play reports are available wherever your team works.
Walk into an advertiser with an iPad, build the campaign together, choose the dayparts and restrictions, and let Power Traffic turn that promise into a professional commercial schedule.
184 planned commercials
16 active campaigns
7 days ready
| Campaign | Daypart | Status |
|---|---|---|
| Morning offer | Mon-Fri 07-10 | Active |
| Weekend event | Sat-Sun 10-18 | Draft |
| Local sponsor | All day | Active |
Online and always at hand
Power Traffic runs online, so your traffic workflow is no longer tied to one office PC. Sales, traffic and station management can work from the same current information, even when a campaign is being discussed at the advertiser's table.
It fits the way radio stations actually work: local teams that need clarity, regional stations with multiple editions, and commercial stations where sales, traffic and programming all depend on reliable logs.
Campaigns built for real radio
Create advertisers and agencies, attach campaign details, add one or more spots and optional tag-ons, choose the start and end dates, and decide whether the campaign runs a total number of commercials, a number per day or a number per week.
Campaigns can be drafted, activated, cancelled or closed. Existing campaigns can be copied, making recurring advertisers and seasonal promotions fast to prepare without rebuilding everything from scratch.
| Count | 40 total, per day or per week |
|---|---|
| Spots | Main spot with optional tag-on |
| Position | Anywhere, first in block or last in block |
| Weeks | All weeks, odd weeks or even weeks |
| Repeat | Minimum separation in minutes |
| Time | Block | Spot |
|---|---|---|
| 08:20 | Breakfast A | Local bakery |
| 08:20 | Breakfast A | Car dealer tag-on |
| 09:50 | News break | Event promo |
| 12:20 | Lunch A | Supermarket |
Smart scheduling
Power Traffic does the difficult work of fitting campaigns into real commercial inventory. The scheduler respects dayparts, odd and even week rules, allowed blocks, first and last position restrictions, repeat separation, branch separation, voice separation, block duration and maximum spot counts.
Choose the planning strategy that suits the campaign: optimal fill for practical block usage, or block spread when you want spots distributed evenly over the available inventory.
Your station format, your traffic clock
Define commercial blocks with a start minute, maximum duration and maximum number of commercials. Add static items such as openers, closers or between-items so exported blocks sound like your station, not like a spreadsheet.
Build hour templates from those blocks, combine them into day templates, and assign day templates to your week. Special dates let you handle holidays, events and one-off programming without disturbing the normal schedule.
| Level | Example |
|---|---|
| Block | 20 minutes, max 180 seconds, 4 commercials |
| Hour template | Breakfast hour with 08:20 and 08:50 blocks |
| Day template | Weekday, weekend or holiday format |
| Period | Full week with special date overrides |
- Carmen Server
- Dalet
- Presto
- RCS Traffic
- Traffic 2000
- M3U
- PLS
Power Studio integrates directly with Power Traffic. Other systems can use proven playlist and traffic export formats.
With or without Power Studio
When combined with Power Studio, Power Traffic becomes part of a smooth end-to-end workflow: plan the commercials online and let Power Studio receive the traffic schedule directly. Stations that combine both products also benefit from suite pricing.
Already running another automation system? Power Traffic is designed to be a drop-in replacement in the traffic workflow, with exports for well-known systems and standard playlist formats.
Features
Safe delivery
Downloaded schedules are marked with the download time and user, helping the station protect already delivered commercial logs while keeping future, open schedules editable.
Content management
Manage spots, promos and static items with title, artist, file, external ID, duration, start-next timing and voice. Power Traffic keeps used content protected while allowing unused items to be cleaned up safely.
Sales-friendly CRM
Keep advertisers, agencies, contact details, branches and campaign history in one place. It is practical for a single traffic user and structured enough for dedicated sales and traffic departments.
Access from anywhere
Because Power Traffic is online, traffic work can happen at the station, from home, or together with the advertiser. A campaign can move from conversation to schedule without waiting until somebody is back at the office.
Audit trail
Power Traffic records important activity such as schedule updates, campaign changes, content changes, downloads and settings changes, giving station managers a clear view of what happened.
Ready for the next step
Power Traffic already brings the traffic workflow online. Billing functionality is coming soon, building on the same account, campaign and reporting foundation that stations use today.
Already in use
Power Traffic is available now and already used by radio stations. Request a demo and see how quickly your commercial workflow can move from manual work to confident planning.